-Live. Hype. Free.|

Many of you have noticed at the bottom of the most recent post and of course on the new sticker design.

-Live. Hype. Free|

the conceptual thought came from sitting in my room evaluating life.

The “-Live.” Part

“I’m livin”

Many times this is my response to “How are you doing?”  I’m livin. The Basement is

live, play, shop,

Live- to remain in human memory or record

(straight from Webster)

With the word “live” we want to do all of the above, we represent living a certain lifestyle

to obtain a certain thing or multiple things. This is the largest part of the slogan.

The “-Hype.” part:

Hype is a sneaker head’s worst enemy. For many years hype has shined it’s

dreadful face on the game. We all know how it goes, Yeezy’s, Space Jams’ FTLOTG 7′s

all those receive plenty hype makes it hard for the true collectors to go out

and collect when all the Hype Beast are destroying the game.

On the other hand The Basement needs hype to spread the word about our

Past, Present and Future.

The “-Free.” Part:

In life we know nothing is free. All things take some kind of work to accomplish.

We also know that anyone looking for free isn’t looking for me.

It is the smallest part on our sticker because of course for the things that are 100% we love and want to keep

but for the things that cost we want all the ones looking for free to leave.’

The “-Live. Hype. Free.” Part

-Live. Hype. Free. are all the thoughts put in to one. The “.” gives them each their own meaning.

put but them together and you get Live Hype Free for all those against the Hype Beast

for all true sneaker heads, collectors, and sneaker avid people

-Live. Hype. Free.